(02e / Advertising) · Propel · 2019
Social Campaign
Motion Designer
Fast-turnaround animated social spots for Propel, made to a tight clock without dropping the finish.
01 / The brief
Animated social spots for Propel on a fast turnaround. Quick clock, real expectations: the work still had to look considered, not rushed.
02 / The approach
I worked the spots up from Illustrator into After Effects on a system I could move through quickly, so the speed lived in my process and never showed up in the frame. Every timing choice was deliberate even on the short clock.
03 / The outcome
A run of social spots that shipped on schedule and read as finished work rather than fast work.
Role
Motion Designer
Tools
- After Effects
- Illustrator
Year
2019