(02b / Creative Direction) · D&AD · 2018
New Blood Festival
Motion Designer
Three motion pieces for D&AD's New Blood festival, built on a rebuilt-from-scratch 3D gradient brush-stroke identity.
01 / The brief
Three motion pieces for the New Blood festival: the invite promo, the Academy promo for the two-week intensive I had attended as a student four years earlier, and the closing film. One identity, three jobs, one festival to make look worth showing up for.
02 / The approach
The year's identity was a 3D gradient brush-stroke system with no production files to hand off, so I recreated it from scratch in Cinema 4D and After Effects. From there I cut in student work and attendee voices, letting the festival speak in its own footage rather than over it.
03 / The outcome
Three films that share one visual language and still each do their own job: sell the invite, sell the Academy, send everyone home wanting next year.
Role
Motion Designer
Tools
- After Effects
- Cinema 4D
Year
2018